E-mail Marketing Subject Lines - 15 Rules to Write them Right
Here is a very interesting White-Paper with 15 tips/rules on writing subject lines in e-mail campaigns. I am using some of these tips on my own personal test campaigns and will let you know how they worked for me. If you are an e-mail marketer you *MUST* read this! Using these tips will ensure your e-mails are READ and NOT deleted, and also not marked as Spam!
Adobe Reader Required
http://forms.lyris.com/subject_lines
To your success,
Steve Eilers

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